John Coulson

John Coulson
John moved to London from his native north east in 2007 and co-founded LondonPiggy with his partner Lisa Cheung in 2012. Eventually his passion for street food got too much and he quit his job as a digital marketing director to work full-time in the industry, starting ParmStar in 2015.

Chicken Parmo Recipe by ParmStar

ParmStar Parmo

Make your own chicken parmo at home Let’s get one thing straight. A formed chicken escalope, topped with cheese might taste okay but it is NOT a parmo. What’s more, if a recipe uses tomato sauce instead of bechamel, then that’s not a parmo either. It’s a parmigiana, parm, parmi or parma (depending on whether it’s Italian, American or Australian). ...

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The Pig & Butcher – A Sunday lunch to remember

35 day aged rump

Ahh! The Great British Sunday roast. What better way is there to spend a wintry Sunday afternoon than sitting in a nice pub, tucking into a tasty, comforting plate of food? We Brits are often accused of forsaking our culinary roots in favour of the new and exotic. That’s probably true in some respects but it’s certainly not something that ...

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Yauatcha – Dim sum at a premium

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Yauatcha sets its stall out to give diners a modern and refined take on Chinese food. Its Michelin starred status reflects this but so does its pricing. Its location on Broadwick Street in Soho could hardly be better in terms of footfall, even if former owner Alan Yau has opened another Chinese restaurant Duck & Rice in the former Endurance ...

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Benares, Mayfair

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Let’s face it, most of us receive a fistful of emails every day, trying to get us to part with our hard earned cash in exchange for discounted meals at all manner of restaurants. There’s no denying the fact that people inherently like a good deal, but in many cases I’m not convinced that’s what’s actually on offer. These days ...

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Jubo – Korean Fried Chicken comes to London

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Just in case you didn’t know, pigs love fried chicken. Oh! You did know. Anyway, we were very excited to be invited along to the launch of Jubo at The Bedroom Bar in Shoreditch. Fried chicken and Korean food combined. That was something we just had to try, so we hot-trottered it down there. The Bedroom Bar is a funky ...

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The Fish & Chip Shop – ‘Posh’ fish & chips on Upper Street

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Giving old favourites a make-over really has been one of the themes of 2013. Reinventing Americana has been done to death, so now attention is finally turning towards some British classics. If you think of fish and chips as being just greasy, stodgy take-away fayre, a visit to The Fish and Chip Shop may well make you reconsider. On the ...

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Bird of Smithfield – A meal of two halves

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Despite some mixed reviews at launch, there’s a growing buzz around Bird of Smithfield. It’s owned by former Ivy head chef Alan Bird and although the restaurant is high-end, the food offers decent value. I’m sure that from time to time most of us can be influenced by social media hype. To be fair, we often fall into this trap ...

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Hawksmoor Spitalfields Bar – Meaty, very meaty

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Hawksmoor is without doubt our go-to steak place and we’ve been keen to try their bar menu for months. Then a couple of weeks ago, we saw that they serve a short-rib French dip sandwich. We needed no more convincing and made a beeline for the bar at their Spitalfields branch. The restaurant is close to the Brick Lane end ...

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WIN free food & drink from Rola Wala (competition closed)

Rola Wala

Rola Wala made their name serving up tasty naan rolls on London’s streets, before finding a permanent home at the super cool Trinity Kitchen in Leeds. The good news is that they are back at StreetFeast this summer and are giving you the chance to win some free food and drink at Lewisham’s #ModelMarket. All you have to do to ...

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Easy Pork Parmo Recipe

My parmos

Ever tried a pork parmo? Many of you will probably be wondering “what’s a parmo.” That’s understandable too because (sob) they are still pretty much unheard of outside the north east and north Yorkshire. The parmo (or parmesan) originated in Middlesbrough and is influenced by the Italian dish, the parmigiana, although there are big differences between the two. The parmo ...

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